Harnessing technology to revolutionize healthcare across the MENA region

The adoption of advanced technology in an effective way by Middle East's Mediclinic has the power to save lives, improve overall efficiency coupled with enhanced patient experience

Harnessing technology to revolutionize healthcare across the MENA region

The key strategy priority of Mediclinic International is investment in technology in the Middle East division of the company. With the help of advanced technology adoption in its ongoing implementation of a brand new electronic health record system, Mediclinic Middle East raising the standard of the healthcare system in UAE to the next level. The main objective is to make a smoother & accurate flow of patient’s healthcare visits and related transactions for patients & healthcare professionals. It helps to enhance efficiency, save time, money, safety coupled with precision & professionalism.

Technology is used to facilitate and streamline patients’ interaction with Mediclinic Middle East by providing advanced options for communication with Mediclinic and making the process for appointment booking more feasible & quick, besides technology, ensures the related queries and concerns followed up without delay. This streamlined flow is basically maintained by implementation & integration of online appointment booking via Okadoc (online chatbot) and customer relationship management system at the central contact center on the Mediclinic website.

The rising burden to deliver high-quality and efficient care to growing populations on the healthcare system around the world is increasing at a significant rate, but the financial and human resources to provide that care is becoming stretched. Simultaneously, increasing chronic conditions such as respiratory ailments & heart disease with an increasing rate of the aging population are the key factor driving demand for advancement in the healthcare system. This demand shifts the global trend towards a value-based healthcare system that focuses on what patients value & allocates resources according to the health outcomes delivered by the system. It aims to address the ‘quadruple aim’: better health outcomes, and improved patient and staff experience, and lower cost of care.

The 580 million people in the Middle East are also facing dramatic rises in chronic illnesses such as diabetes, obesity and cardiovascular disorders due to lifestyle-related problems such as poor eating habits, high stress, insufficient physical activity and lack of sleep. Continued advancements in digital technology coupled with reliable, increasing partnerships–with healthcare infrastructure providers, governments and other stakeholders–enable us to drive healthcare transformation truly.

Technology is at the forefront of actual patient care at Mediclinic, too. For fields such as oncology, where the company uses the new TrueBeam linear accelerator for radiation therapy, with state-of-the-art equipment. Using this technology, a patient can be treated in the expansive cancer centers of Mediclinic in the UAE or Hirslanden in Switzerland without recalculation of the dose. Mediclinic International's cornerstone lies in applying rigorous science to transform patient outcomes through the use of state-of-the-art patient care services and technologies.