Cult.fit acquires Tread, plans to launch fitness hardware for working out at home

Cult.fit acquires Tread, plans to launch fitness hardware for working out at home

Cult.fit a fitness and wellness platform has acquired Bengaluru-based connected fitness startup Tread, for an undisclosed amount. Following this, cult.fit will now tap into the fitness hardware segment, starting with Tread’s smart bikes. Last year, cult.fit started an initiative for digital at-home fitness with live workout sessions that gained huge response. To further capitalize, cult.fit wants to launch fitness bikes and benches. The acquisition of Tread is the initiative to launch a suite of fitness hardware products.

Tread was incorporated in 2020 by Dinesh Godara. He was also the founder of edtech startup Wifistudy, which was acquired by Unacademy in 2018. Tread has developed smart indoor connected fitness hardware products such as fitness bikes with features like live workouts, leaderboards to compete with friends, etc.  Moreover, users can participate in virtual tournaments. Users can also enjoy scenic rides in their favorite virtual locations like – beach in Hawaii to the French Riviera Promenade. Tread will continue to function independently, cult.fit will help Tread with technology, customer reach, and offline distribution.