Easy Eat AI raises USD 5 million to help Southeast Asian Restaurants digitize their operations
Easy Eat AI is a restaurant operating system that allows them to digitize all aspects of their business
Easy Eat AI, a Singapore-based firm that aims to "convert eateries into technology enterprises," has raised USD 5 million in funding. Easy Eat AI is a restaurant operating system that allows them to digitize all aspects of their business, from inventory to customer orders to delivery, and receive revenue-boosting AI-based data analytics. During the COVID-19 pandemic, several food and beverage businesses began digitizing orders and payments to provide deliveries. While Easy Eat AI allows restaurants to interface with third-party food ordering applications, it also has its delivery infrastructure, including on-demand riders. It charges only 4% per order, compared to the 20% to 30% that many more significant meal delivery platforms charge. Founded in 2019 by Mohd Wassem, Rhythm Gupta, and Abdul Khalid, Easy Eat AI currently has operations in Malaysia and plans to expand into other Southeast Asian markets. The funding included participation from Aroa Ventures, the family office of OYO founder Ritesh Agarwal; Reddy Futures Family Office; Prophetic Ventures; OYO global chief strategy officer Maninder Gulati; Alarko Ventures managing partner Cem Garih; and Esas Ventures founder and managing partner Fethi Sabancı Kamışlı.
Easy Eat AI’s platform helps restaurants create that digital connection with their customers. Some of its clients include Richiamo Coffee, Mr. Fish Fishhead Noodles, WTF Group, and Hailam Toast. During COVID-19 lockdowns, Easy Eat AI has helped restaurants fulfill deliveries and its other features, like targeted marketing campaigns and loyalty reward programs, are relevant to in-person dining, too. Easy Eat AI’s consumer interface is based on QR code ordering — customers scan the code with their smartphone and are taken directly to the restaurant’s menu online. They pick what they want, then create an account or sign in by entering their mobile number. Payments and reward programs can also be accessed through the platform.