HCAH acquires 100% stake in Seniority to expand its presence in India’s geriatric health market

HCAH, a Health tech company, formerly Health care atHOME has acquired a 100 percent stake in Seniority which is reportedly India’s largest geriatric-centric digital platform.

HCAH acquires 100% stake in Seniority to expand its presence in India’s geriatric health market

HCAH, a Health tech company, formerly Health care at home has acquired a 100 percent stake in Seniority which is reportedly India’s largest geriatric-centric digital platform. The deal's value has not been made public by the companies. In order to provide end-to-end senior care services for their holistic well-being and requirements, HCAH, a significant player in the Indian out-of-hospital care market, wants to incorporate its current healthcare services into the business and build a geriatric-focused vertical.

Seniority, which the RPG Group owns, sells directly to clients and offers a curated selection of more than 20,000 products for seniors in the medical and lifestyle categories. The business also runs two offline stores in Chennai and Pune. There are currently more than 150 million seniors in India, with an average age of over 70. The elderly population in India is expected to reach 12% of the total population by 2025 and reach 280 million by 2050, which will increase demand in this industry. However, recent trends have shown that the current generation of elders aspires and expectations of convenience, a better quality of life, and customized services with the capacity to pay for their desired lifestyle at advanced ages, the statement read. Previously, this segment was not thought of as a cohesive consumer group.

The company is very excited to expand its portfolio in the senior segment in India, as this offers HCAH an opportunity to enhance its presence, expand its consumer base and address the unmet demands of the elderly care segment, the CEO of HCAH added.

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