India Bubble Tea Market Set to Boom at Significant CAGR of 14.6% during 2023–2029

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects India bubble tea market size to expand at a significant CAGR of 14.6% during the forecast period between 2023 and 2029. The expansion of India bubble tea market is driven by increasing demand for tea and coffee among students and working-class population owing to its cognitive enhancing abilities as well as growing health awareness about beverages containing zero fat and low-calorie contents. Increased health benefits from the beverage's different constituents, such as green and black tea bases and tapioca, as well as cost-effective pricing. Dr. Bubbles, a native bubble tea franchise, is at the forefront of the movement in India. Bubble tea, which originated in Taiwan, is a popular flavored beverage that contains tea as the primary ingredient. Boba are soft, chewy, and gummy tapioca pearls produced from cassava root that are drizzled over bubble tea. Moreover, the growing popularity of bubble tea due to distinct taste, available in various flavors such as mango, peach, and others and customized using syrups which is also expected to increase demand for bubble tea, boosting the market growth. However, increasing preference for other caffeinated beverages and stringent environmental regulations are anticipated to limit the growth of India bubble tea market during the forecast period.

India Bubble Tea Market – Overview

Bubble tea is a Taiwanese tea-based beverage and referred as pearl milk tea or boba juice. Usually, the bubble tea recipes include a tea base mixed with organic product or milk, which is then topped with chewy custard balls (also commonly known as air pockets, pearls, or boba) and organic product jam. Ice-mixed forms are often blended with organic product or syrup to create a slushy texture. There are numerous varieties of the beverage with various ingredients. The two most popular combinations are bubble milk tea with custard and air pocket milk green tea with custard. The air pockets or pearls are tapioca balls derived from cassava root that contains vitamin C and calcium. India bubble tea market is expanding rapidly as the demand of bubble tea grows due to its plethora of health benefits and delectable taste. Along with antioxidants, bubble tea provides strength to the body due presence of milk, which is an excellent source of calcium and helps to strengthen bones. As it contains carbs, bubble tea is the principal source of energy for human brain and cardiovascular muscles. The beverage contains caffeine, which is an effective stress reliever since it relaxes the body's stiff muscles. Bubble tea functions as an immune booster due to its high antioxidant content, which prevents the accumulation of oxidative stress.

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India Bubble Tea Market – Opportunities

The introduction of new bubble tea tastes, such as banana, apple, kiwi, lychee, and watermelon, are expected to provide huge market growth prospects. The introduction of exotic fruit flavors, such as avocado, coconut, grape, green apple, lemon, jackfruit, plum, and passion fruit, is expected to provide significant market growth prospects. Toppings such as cookie crumbs, red bean, ice cream, fresh fruit, and cheese cream, can also be added to the bubble tea. Additionally, there are numerous pudding flavoring options available, including barley, caramel, taro, chocolate, mocha, sesame, lavender, and rose. Therefore, all these factors are predicted to all these factors are expected to provide major development prospects in the coming years.

Impact of COVID–19 on India Bubble Tea Market

The COVID-19 had detrimental impact on most of the industries including the bubble tea market, due to imposition of stringent lockdown norms worldwide, travel and import-export ban, resulting in economic consequences. In addition, the supply chain disruptions have led to manufacturing process delay due to shortage or non-availability of raw materials. The lockdown regulations have jeopardized the livelihoods of millions of small tea farmers worldwide. The closure of cafes, restaurants, farms, and production units to maintain social distancing measures resulted in a reduction of supply and demand as well as travel restrictions and labor scarcity hindered the growth of India bubble tea market. However, an increasing government focus to expand the bubble tea industry worldwide are assisting the market’s recovery. In addition, for the development of the products, market key players employed new safety precautions. The online distribution channel is changing people's purchase behavior providing benefits, such as easy payment methods, a wide range of products, doorstep delivery, and heavy discounts, which aided in market growth during the pandemic and will further accelerate growth in the post-pandemic situation.

India Bubble Tea Market - By Flavor

Based on flavor, India bubble tea market is divided into Original Flavor, Coffee Flavor, Fruit Flavor, and Chocolate Flavor segment. The fruit flavor segment is predicted to lead the market during the forecast period. The availability of different fruit tastes, such as strawberry, passion fruit, mango, pineapple, cantaloupe, watermelon, avocado, coconut, grape, lychee, peach, honeydew, kiwi, and banana, is the primary reason driving category expansion. The chocolate flavor segment is expected to hold the second highest place. The chocolate flavor bubble tea is becoming highly popular in which chocolate powder is combined with tea to enhance the taste; it can also be served with ice. Adding chocolate flavor to tea has many health benefits, such as increasing the functioning of brain and alleviating physical tension. The chocolate flavor bubble tea lowers the risk of heart disease and free radical generation, increasing cellular health and avoiding several types of cancer. These advantages are expected to boost the expansion of the chocolate taste sub-segment throughout the forecast period.

Competitive Landscape

India bubble tea market is fiercely competitive with Coco fresh Tea & Juice, ChaTime Group, Bubble Tea Supply Inc, Ten Ren's Tea Time, Mongoose - Asian Bubble Bar, The Boba Place, Dr Bubbles, Got Tea, Cha Bar, Chai Lelo - Chai, Snacks & More, Burma Burma, Boba Tree, and Tea Trails. To further enhance their market share, these players are primarily focused on the development of innovative and efficient products, new product releases, mergers and acquisitions, collaborations, partnerships, and joint ventures.

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