Nissan to revise its strategy for a turnaround in the Indian market

Japanese automaker, Nissan India has been struggling to gain market share in India. Nissan India’s sales declined 47% to around 14500 units between April and December, 2019.  Now the company has announced that it plans to make aggressive moves in India with an all new model designed for the Indian market. The company will introduce multiple products with different body styles, including SUVs and Sedans with stylish designs, comfort and features for strong and dynamic roads, looking at the future. The company will gradually launch more products under the Nissan brand to serve the primary one in the local market.

Earlier, Nissan reported that it was looking to discontinue the Datsun brand globally to achieve cost efficiency. However, according to company officials, Datsun brand still has relevance in the Indian market as Nissan India’s sales accounted for nearly 70 percent. Under the new strategy, Nissan would be addressing the mass market segment in India with its Datsun brand. The Datsun brand currently sells the Redi Go, Go and Go+ models. The company is now primarily focusing on the Nissan brand in the country after being failed so far to make an impact in the Indian market.  In order to build a profitable and sustainable business in the country, multiple products would be launched by the company every year in the Indian market. The main motive of the company would be to strengthen the value proposition of the products under the brand.

Company plans to launch a compact sports utility vehicle in the first half of 2020. Though, the details of the upcoming models are sparse at the moment, it is expected to be based on a new platform. Its current model consists of the Micra, Kicks, Sunny and the GT-R supercar.  The company has a range of SUV products globally and is now looking to enhance its commitment to the market by coming out with a new product in the B-SUV space (sub four metre compact SUV). The company believes that its new strategy will have an impact in the next four to five years. Nissan will launch its compact SUV for the first time under ‘Make in India, Make for the world’. The company claims that its new car will outperform everyone even in terms of mileage.