Nokia looking to launch new smartphone product line with 5G connectivity to fight intense competition

The Finland based cell phone giant Nokia has revamped its product line in smartphones by adding various new budget models. The company is facing rising competition from other players like Apple and Samsung.

The company recently announced the launch of six new smartphones. They are bifurcated in three different model series: Series X, most expensive in terms of pricing and specs; Series G (slightly more affordable than X) and Series C (cheapest of the bunch). The prices for these phones start at USD 89 for the Nokia Model C10, while the Nokia Model X20 is the standout smartphone device out of all six priced at USD 415.

With the launch of Model X20, the model comes with 6.67-inch screen, four cameras on the back, equipped with a 64-megapixel main lens, and more importantly 5G connectivity. The Model X20 and less expensive X10, priced at USD 367.88, are both powered-by Qualcomm’s Snapdragon 480 5G chipset. The model runs on Android operating system and comes with three-year security updates, and three-year warranty. The model, however, won’t come with a charging adapter in the box owing to sustainability reasons. The phone will be reading for shipping across Europe by the end of next month, while the availability of the devices in the U.S. is yet to be announced.

Nokia has been struggling to gain significant attention in the smartphone market, owing to intense competition from giants like Samsung, Apple, Huawei and Xiaomi. However, the issue has been dogged by manufacturers like LG and Sony. Earlier this month, LG has announced its withdrawal from the smartphone market. According to IDC data, Nokia-branded smartphones held only 0.6% of the market share in the previous year. The HMD has only been able to ship fewer handsets than China’s Honor and LG.