Reliance Retail launches athleisure brand Xlerate on AJIO Business

On AJIO Business, Reliance Retail has introduced the athleisure brand Xlerate. Cricketer Hardik Pandya has been appointed as the brand ambassador subsidiary of Reliance India Limited's (RIL).

Reliance Retail launches athleisure brand Xlerate on AJIO Business

On AJIO Business, Reliance Retail has introduced the athleisure brand Xlerate. Cricketer Hardik Pandya has been appointed as the brand ambassadorof subsidiary of Reliance India Limited's (RIL).

The business claims that Xlerate would meet the needs of sports and fitness fans who seek comfort and style in their training endeavors. According to Reliance Retail, it "offers them a wide range of premium, functionally superior sporting goods and footwear that bring industry-leading design and convenience."

According to the company, Xlerate's product will start at INR 699 and offers options for every price range. Sports shoes, athletic and casual footwear, as well as clothing items like tracksuit bottoms, t-shirts, shorts, and other accessories, are all part of the sports utilities provided by Xlerate. The business claimed that AJIO Business is the only place to purchase Xlerate items.

By creating an account on AJIO Business, any retailer in India, even tiny general sports shops and retail clothing stores, is able to place an order for Xlerate products.

Speaking on the Xlerate launch, Reliance Retail's President and CEO for Fashion and Lifestyle said, "With its superior and reasonably priced product offerings, Xlerate is guaranteed to please the value-conscious consumer. Hardik Pandya, our brand ambassador, personifies its essence of forging ahead in life despite challenges. The "Don't Brake, Xlerate" campaign captures the zeal and energy of young people who never give up on their dreams. The company provides for their needs in the clothes, sandals, and sports shoe segments."

According to the company, AJIO Business, the new-commerce division of Reliance Retail, collaborates with merchants and retailers all over the nation to provide them with access to a broad portfolio of more than 5,000 fashion and lifestyle brands.

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