IATA claims that reviving the Air India brand is challenging
According to International Air Transport Association director general, New Air India has committed supporters and investors, but it is a long way from being able to compete with carriers like Etihad and Emirates.
According to the International Air Transport Association director general, New Air India has committed supporters and investors, but it is a long way from being able to compete with carriers like Etihad and Emirates. He added "This is a very positive development for Air India, in my opinion. It is important to regard the merger of Air India and Vistara, especially with Singapore Airlines' acquisition of a 25.1% interest, as a positive move”.
He did, however, issue a warning that the freshly privatized national carrier still has a long way to go to restore its reputation, which he claimed has been damaged over the past 25 years as a result of ceding a sizable portion of the domestic market to rival carriers.
With a market share of 56.7% as of October, IndiGo is the biggest domestic airline in India, followed by Vistara (9.2%), Air India (9.1%), and AirAsia India (7.6%). Four airlines operate under the Air India brand, which is owned by the Tata Group: Air India, AirAsia India, Vistara, and the low-cost international airline Air India Express.
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