Eureka Forbes Launches India's First Health Air Conditioner
The company introduces health AC with active shield technology and delivers 99% germ-free air within two hours
Eureka Forbes Limited launched India's first health-care air conditioner on March 2, 2020, that is in many ways ahead of the standard air conditioner. This Eureka Forbes conditioner is fitted with 'Active Shield' technology, which the company claimed would give the room 99% germ-free air in just two hours. Besides this, it is also capable of reducing the odor of AC air. It comes with a starting price of USD 604.9, and it goes up to USD 893.7, dubbed as Forbes Health Conditioner.
The company also revealed the availability of the new Forbes Health air conditioner in 5 Star ratings in 1 ton and 1.5-ton version. There are also models with a 3-star rating for 1 tonne, 1.5 tonnes, and 2 tonnes. The system also quite effectively deodorizes the climate. During winter too, the all-weather health conditioner offers clean air when leaving the compressor off.
With the market penetration of 6% air-conditioners and rapidly evolving consumer needs, Forbes is doing more than good. Equipped with the strong, proprietary ' Active Shield ' technology, the product can deliver 99% free air of microbes and germs in two hours, and it effectively deodorizes air, too. The category of air conditioners is cluttered with more than 25 brands with a production of more than 7.3 million units, grossing over USD 200 Billion and seeing an exponential increase of 25% as of last year. Within just two years since its pilot launch, the Forbes brand has achieved a total market share of 2.8% in Gujarat and an overall market share of 2.5% in Kerala, selling over 45,000 units. It has also introduced cassette and tower ACs for cool, healthy air in shops and offices.
Vikram Surendran, CEO of Eureka Forbes Limited, said that the health conditioners have become a must for years now. Consumers today pursue innovation and advanced technologies that allow good health and wellbeing. The company has launched the air conditioner in response to this rising consciousness. We plan to introduce several such goods regularly to improve the quality of life.
Previously, two new smart air purifiers were introduced in India by Eureka Forbes, branded Aeroguard AP 700 DX, and Dr. Aeroguard HPA 500. Both the Air Purifiers come with a price tag of USD 261.39 and can be purchased directly from the official company website. The Aeroguard AP 700 DX features a six-stage filtration system, while the Dr. Aeroguard HPA 500 features a Nine-stage filter system. Both the smart air purifiers help protect users against air pollutants, including dust, negative ions, viruses like H1N1, bacteria, and particles of PM 2.5.