Global Sponge and Scouring Pads Market to Grow at 3.8% through 2028

A recent study conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the global sponge and scouring pads market is expected to grow at a CAGR of 3.8% during the forecast period 2022 - 2028. Global demand for sponges and scouring pads is fueled by the rise in the number of households with dual incomes and the expenditure on home care and cleaning supplies. A rise in demand for cleaning pads is driven by their property, due to which they do not damage surfaces while cleaning. In addition, an increase in public awareness of cleanliness and hygiene due to media & advertising campaigns is also expected to prompt market growth of global sponge and scouring pads in upcoming years.

Growing Marketing & Advertising Coupled with Increase in Number of Restaurants and Hotels Driving Market Growth

The global sponge and scouring pad market is driven by a significant awareness of the wide variety of home care or cleaning goods available on the market. The use of sponges and scouring pads is predicted to rise due to the extensive advertising and marketing done across many media channels, including social media and print media. The market demand is predicted to rise through the forecast period due to its exceptional effectiveness in cleaning without scratching. The increased awareness of personal hygiene and cleanliness drives the demand for sponges and scouring pads.

In addition, the rapid growth in the number of hotels and restaurants due to the rising tourism sector is expected to propel the sponge and scouring market amidst the hospitality sector. The use of sponges and scouring pads by hotel workers to maintain hygiene and cleanliness is driven by increased consumer spending in hotels, restaurants, and food establishments. Additionally, new growth opportunities will emerge throughout the anticipated period as a result of the growing millennial propensity for vacations and the rise of the tourism sector.

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Commercial Segment Accounted For The Largest Market Share Application

Based on end-user, the global sponge and scouring pads market has been segmented into commercial and residential. Amidst the segmentation, the commercial segment is anticipated to lead the global sponge and scouring pads market over the forecast period. The need for thorough cleaning in restaurants, hotels, hospitals, and other public buildings is predicted to drive market growth during the forecast period. It is anticipated that an increase in restaurants brought on by the working-class population's increased preference for social gatherings and dining out on the weekends will boost sales of various sponge and scouring pads. The category for household end-use is anticipated to have the highest CAGR during the forecast period. People are now more aware of the various cleaning methods due to the media's and advertisings growing influence.

North America Dominated the Global Sponge and Scouring Pads Market

The sponges and scouring pads market has been divided into five groups based on regions: North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. North America held the majority of the worldwide market share for sponges and scouring pads. As in North America, there are more fine dining establishments in the United States and Canada, and the value of hygiene is increasing. The Asia Pacific region is anticipated to experience the fastest market growth over the forecast period. The working class has been growing more and more in most developing nations, including China, India, Bangladesh, and Pakistan. The use of scouring pads for cleaning in various applications is anticipated to increase significantly as a result of this trend.

Impact of COVID-19 on Global Sponge and Scouring Pads Market

The new coronavirus outbreak has caused the home cleaning and maintenance sector to rise at an erratic rate. Numerous luxuries have seen a decline in sales due to the pandemic. Since sponge and scouring pads are considered to be necessities, their market share is quite small. The commercial segment has been in the lead with the largest market share worldwide. The main end customers who account for most of sponge and scouring pads sales are hotels and restaurants, which are negatively impacted by COVID-19. During the ongoing pandemic, people stopped going out to eat, leads to direct and indirect negative effects on the global sponge and scouring markets. Lockdowns during COVID-19 directly impact the direct sales distribution route; hence it is expected that sales of essential commodities would increase in upcoming years and drive the market growth of sponge and scouring pads.

Competitive Landscape

The key players operating in the Global Sponge and Scouring Pads market are Unilever, Scrub-It, The Crown Choice, 3M, O-Cedar, Weiman Products, LLC, Amway, Sun 'n' Shine Industries, Bio90 Manufacturing Canada Inc., Kiwi-Scourers, H. M. Industries, Rozenbal Group SAS, Newell Brands Inc., The Clorox Co, The Procter & Gamble Co, Henkel, Natural Value, Winco, Kosher Cook, and other prominent players. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisition to expand their customer reach and gain a competitive edge in the overall market. The main marketing strategies adopted by the players are facility expansion, innovation in product diversification, alliances, collaborations, partnerships, and acquisition to expand their customer reach and gain a competitive edge in the overall market.

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