Ice Cream maker Noto raises INR 4 crore from John Abraham, VC firms
After the investment in sport, Priya and Varun are identifying health and fitness businesses that have growth potential and align with their lifestyle, and NOTO is one such business
Actor John Abraham and a clutch of venture capital (VC) funds have invested INR 4 crore in NOTO, the low-calorie, high-protein ice cream brand. According to an Official Statement, the VC funds, who have invested alongside the actor in the pre-Series A round, include Titan Capital, Rockstud Capital, and WEH Ventures, adding that some angel investors also participated.
Founded by the couple Varun and Ashni Sheth in 2018, the brand will invest the money raised in geographical expansion, product development, and hiring talent, the statement said.
After the investment in sport, Priya and Varun are identifying health and fitness businesses that have growth potential and align with their lifestyle, and NOTO is one such business. The couple sees NOTO as the leading healthy ice cream in the industry with strong promoters and on-point branding, according to the statement by Abraham.
The brand claims each 125 ml tub has only 75-95 calories, 3 grams of fat, 75 percent less sugar, and higher protein than traditional ice creams. It has served 5 lakh units to over 30,000 customers till now.
