Samsung leads India Tablet Market in Q1 2022 with 40% shipments
Samsung, a South Korean handset manufacturer, accounted for 40% of tablet shipping volumes in India during the quarter, up 10% sequentially.
Samsung, a South Korean handset manufacturer, accounted for 40% of tablet shipping volumes in India during the quarter, up 10% sequentially. The total number of tablets shipped across all brands was close to 1.5 million during the quarter. Based on new launches in the Galaxy Tab S8 series, Samsung saw an 8.3 % sequential increase in the premium segment ($500 and up).
Samsung has also introduced financing options to lower the cost of ownership and attract more customers. For example, the Samsung Finance+ plan offers low-interest EMIs to buyers with no credit history. Buyers can also swap their old smartphones or tablets for a new Galaxy tablet under the Samsung Upgrade program.
Significant demand for laptops and tablets has resulted from the pandemic-driven trend of mixed work and online study. According to a May analysis by CyberMedia Research (CMR), tablet shipments in India increased by 68 percent year over year (YoY) in the March quarter, while 4G tablets increased by 74 % YoY.