Electronic Arts Closes the Acquisition of Playdemic from Warner Bros
The game has more than 80 million downloads gobally to date and it allows players around the world to compete with each other in real time
On 20th September, Electronic Arts (EA), AT&T, and WarnerMedia announced the completion of EA’s acquisition of Warner Bros. Games’ Playdemic, Ltd. for USD 1.4 billion in cash, subject to customary purchase price adjustments.
Playdemic is a premier mobile gaming company known for developing award-winning game, Golf Clash. The game has more than 80 million downloads gobally to date and it allows players around the world to compete with each other in real time. It is one of the leading mobile games in the United States and the United Kingdom.
Paul Gouge, Head of Studio at Playdemic said, “This is an exciting day for Playdemic as we become part of the Electronic Arts family. I am proud to bring the amazing talent which exists at Playdemic into the EA business, to both continue to build on Golf Clash’s incredible success and to build new games, which we believe can be even more successful in entertaining and engaging audiences globally."
The acquisition of Playdemic is part of EA’s mobile network growth strategy focused on delivering new interactive entertainment for its network of nearly half a billion players around the world.
After the addition of Playdemic, the EA portfolio now consists of more than 18 top mobile live services across fast-growing genres, including lifestyle, casual, sports, and mid-core games. Electronic Arts’ industry-leading IP in sports and beyond, combined with Playdemic’s successful track record in creating innovative gameplay and strong live services creates exciting growth opportunity for the company.
Andrew Wilson, CEO of Electronic Arts said, “We are thrilled to officially welcome the Playdemic team to Electronic Arts, adding to our growing mobile portfolio and expanding our leadership in sports. The addition of the incredible Playdemic team not only adds to the strength of our mobile teams globally, it also continues our expansion and investment in U.K.-based talent. With Playdemic now part of Electronic Arts, we’re excited to bring even more amazing and innovative mobile games to diverse audiences around the world.”
EA’s strategy of continued leadership in sports and mobile expansion further highlights company’s focus on mobile gaming as it continues to be the world's biggest and fastest growing gaming platform. EA is looking to assemble a team of leading mobile gaming franchises with Codemasters, Glu Mobile, Metalhead Software, and now Playdemic already in the books.
EA is a global leader in digital interactive entertainment and is known for the development of games like EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and F1™.
